In a previous article we talked about how to develop your brand by doing inbound marketing . Today we are going to focus on the practical part: which source of traffic to prioritize to attract more traffic to your website. The oldest: word of mouth direct recommendation is the most qualitative traffic acquisition channel . Nothing beats positive word-of-mouth to get your website known. This quality traffic can be optimized in several ways: with an optimal after-sales service; with a good product; with well-targeted communication. Calcul_budget_marketing to measure the reach of positive word-of-mouth , companies often use a question such as "how did you hear about us?" in forms . Google analytics also offers an overview of your regular and therefore loyal visitors in the "direct traffic" tab .
This is an indicator, word of mouth is not trackable by definition. Social networks difficult to do without social networks today to make yourself known on the internet! Facebook, twitter and linkedin cater to both b2b and b2c, while instagram is the go-to photo-oriented social network, especially in the fashion and food sectors. Having become essential in the digital communication of companies, the conversion rate of social networks remains Whatsapp phone number list despite everything a little low . However, they remain a compulsory passage to make your brand known since they are now search engines in their own right : not being present or referenced therefore represents a shortfall. To go further on the subject, we recommend this article: the golden rules for generating leads on social networks.
Press relations press relations are a significant traffic lever on your website and are aimed at a very specific target. However, this investment should not be made off the cuff. Here are some valuable rules for pr : your content strategy should already be on track . No need to invest in pr if you do not yet have a few dozen articles, your site is not yet optimal, and you do not yet have a lead magnet; don't complex about the fact that you are not famous . You have to start somewhere. It's up to you to provide what is called a "media kit" to enable the press officer to better understand your company; target the specialized press in your sector.
How to Invest Your Marketing Budget to Get More Traffic on Your Website
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